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Career

Professional experience

International operations and business development across jewelry retail, wholesale, supply chain and e-commerce.

Career timeline

Roles across retail, wholesale & e-commerce

Roles, titles and dates aligned with linkedin.com/in/cumali.

2025–2026

Sulis Gold

E-Commerce Manager · Türkiye

Managed T-Soft e-commerce operations, product content, online merchandising, inventory processes and digital marketing coordination. sulisgold.com

Manage the development and day-to-day operations of SULIS GOLD's jewelry e-commerce business.

  • Manage the T-Soft platform, product catalog, descriptions, imagery, pricing and online merchandising.
  • Coordinate supplier communication, product information, inventory processes and collection launches.
  • Support the customer journey from product discovery and checkout to order fulfillment and after-sales service.
  • Coordinate social media content and digital marketing activities with commercial priorities.
  • Monitor sales, conversion, average order value, stock movement and returns to guide operational decisions.
Oct 2023 – Dec 2025

Qatris Jewellery LLC

International Operations Manager · Houston, Texas, USA

Established business operations in Houston, developing a network across 7 US states. Managed US wholesale operations and a network of 120 retail clients, coordinating custom manufacturing in Türkiye and end-to-end commercial logistics and supplier relationships. qatris.co

Sep 2022 – Apr 2024

Jewelare

Digital Marketing Specialist · Boulder, Colorado, United States · Hybrid

Gold jewelry designs. Feel stylish worldwide. Jewelare is a brand founded for stylish jewelry design and trends. Its aim is to make customers feel different by offering stylish, modern, high-quality jewelry designed under its own production, in an affordable and accessible way. With its distinctive brand color and sense of fashion, it makes its customers feel special and stylish. jewelare.com

2022–2023

Lizay Diamond

Gold Procurement & Supply Coordinator · Türkiye

Managed gold jewelry procurement for a nationwide retail network. Coordinated workshops, commissioned new collections, and optimized inventory planning and product distribution to support sales operations.

Scope: product purchasing for the wholesale gold unit, product supply to the brand's stores, product management, logistics, barcoding, supply chain, inventory management, quality, and new product and collection preparation.

Mar 2022 – Sep 2023

Simya Mücevherat San. ve Tic. A.Ş.

Sales And Marketing Specialist · Türkiye / United States

  • Developed and managed international jewelry retail and wholesale operations
  • Expanded business activities into U.S. and international markets
  • Built supplier and distribution networks across multiple regions
  • Led branding, marketing, and customer acquisition strategies
  • Managed end-to-end business operations including sales, procurement, and strategy
  • Increased market presence through targeted growth initiatives
2021–2022

Simya Jewelry

International Sales & US Market Development · Türkiye / United States

Coordinated manufacturing in Türkiye for the US retail market. Developed collections, managed international sales activities, and oversaw sourcing, manufacturing follow-up, and logistics.

Export (Mar 2021 – Oct 2021): export activities and participation in trade fairs in Dubai and the United States.

2005–2008

Atasay Gold Inc.

Fine jewelry manufacturing & wholesale · United States

In the United States, had 4 tons of fine jewelry products manufactured and sold to brands and retailers such as QVC, HSN and Walmart. US entity of Atasay.

2005–2021

Atasay Jewelry — International Markets

Overseas Stores Executive & Operations Supervisor · International Markets

Includes the Atasay Gold Inc. (United States) period above. 2005–2010: International Sales & Export Operations. 2010–2014: JOU Brand Development — Developed a minimalist 14K gold jewelry brand and sold 135 kg of gold jewelry in one year in Türkiye. 2014–2018: International Retail Expansion — Opened and managed 16 stores: UAE 10, Iraq 4, Qatar 1, and Istanbul Airport (Türkiye) 1. Managed Turquality processes.

UAE · 10Iraq · 4Qatar · 1Istanbul Airport · 1

2018–2021: Digital Transformation & Operational Infrastructure — SAP integration, RFID systems, barcode management, inventory control, logistics, and after-sales service infrastructure.

Operations Supervisor

Apr 2019 – Nov 2020 · İstanbul, Türkiye

Coordinated supply chains and brands; diamond sourcing, producing and pricing products and making them ready for sale; managed the service centers providing after-sales maintenance and repair; barcode, product pricing and quality organization; set up and managed logistics and supply chains.

Overseas Stores Executive

Jan 2014 – Apr 2019

Coordinated international retail expansion and store operations across the Middle East.

  • Supported the transition of directly operated stores to franchise partners, coordinating handovers and operating requirements.
  • Managed store team coordination, recruitment, training and performance follow-up.
  • Coordinated merchandising, inventory, commercial reporting, budgets and day-to-day store requirements.
  • Managed Turquality and export/brand expansion incentive processes supporting international growth.
  • Worked with suppliers, internal teams and local partners to maintain consistent retail standards.

Brand Executive | JOU, Atasay & Asgold

Jan 2010 – Dec 2014 · İstanbul, Türkiye

Managed JOU brand development within Atasay/Asgold, focusing on minimalist 14K gold jewelry for the Turkish market.

  • Achieved 135 kg of gold jewelry sales in one year for the brand I managed.
  • Coordinated collection development, product positioning, pricing and commercial planning.
  • Managed customer and retailer relationships, product presentations and sales follow-up.
  • Worked with manufacturing and internal teams to align collections, stock availability and market demand.
  • Supported brand communication, merchandising and sales team coordination.

Import & Export Supervisor | US Wholesale Accounts

Aug 2005 – Jan 2010 · İstanbul, Türkiye

Managed end-to-end jewelry export and US wholesale customer coordination at Atasay.

  • Followed orders from customer requirements through manufacturing, quality checks, export documentation and delivery.
  • Coordinated customs processes and warehouse deliveries with suppliers, logistics teams and retail partners.
  • Maintained customer communication on production progress, samples, order requirements and shipment schedules.
  • Prepared sales and operational reports to support planning and commercial follow-up.
  • Participated in international jewelry fairs and customer meetings.
2002–2005

Çelebi Ground Handling

Air Operations Officer (Red Cap) · Türkiye

Supported airport ground handling operations, aircraft turnaround coordination, flight operations, communication between operational teams, and the safe and timely execution of ground handling activities.

  • Followed operational procedures and safety requirements in a time-sensitive airport environment.
  • Helped keep ground service activities aligned with departure schedules.

Capability map

Skills in practice

No testimonials are shown — none were approved with a verifiable source on the live site.

Education

Education & languages

İstanbul Üniversitesi (Istanbul University)

Listed on LinkedIn.

Turkish

Native or bilingual proficiency

English

Listed on LinkedIn

Licenses & certifications

Certifications

AI Facilitating Tools (Yapay Zeka Kolaylaştırıcı Araçlar)

Council of Higher Education (YÖK)

Financial Literacy

SPL — Capital Markets Licensing, Registry and Training Agency

Introduction to Social Media Marketing

Coursera

Digital Transformation MBA

Istanbul Chamber of Industry (İSO)

Preparing Business Budgets and Budget Control

İMMİB Akademi

Introduction to Sales with LinkedIn (Lead Generation) Techniques

İMMİB Akademi

Process Management

İMİB — Istanbul Mineral Exporters' Association

Digital Marketing Techniques Certificate

İstanbul Üniversitesi

Instagram for Business

LinkedIn

Walmart Ethical Standards

Walmart

From LinkedIn

Skills

The skills listed on LinkedIn, grouped by area.

Operations & supply chain

Operations ManagementRetail OperationsSales OperationsBusiness OperationsStock / Inventory ManagementLogistics ManagementSupplier DevelopmentPurchasingProduction PlanningProduction ManagementProduct PlanningQuality ManagementQuality ControlBarcodeCustoms RegulationsRegulatory ComplianceTrackingReportingSite PlanningSite DevelopmentSite OperationsFranchisingLiaising and CoordinationProject ManagementCoordinate Events

Sales & commercial

Sales ManagementDirect SalesSales & MarketingB2B MarketingTradeTrade MarketingProspectingCustomer RetentionCustomer LoyaltyCustomer EngagementCRMPre-SalesAfter-SalesNegotiationNetworkingProduct ManagementProduct PromotionVisual MerchandisingRetail

Finance

Financial LiteracyBudgetingBudget ManagementCapital BudgetingP&L ManagementProfit Margins

Marketing & brand

MarketingMarketing StrategyInternational MarketingDigital MarketingIntegrated MarketingMultichannel MarketingContent MarketingCorporate MarketingSmall Business MarketingAdvertisingAdvertising ManagementBrand ManagementBrand DevelopmentBrand AwarenessBrand ArchitectureBrandingBranding & IdentityStrategic CommunicationCommunicationMarket ResearchResearchAnalytics

Digital & e-commerce

E-CommerceE-Commerce SEOWeb DesignDigital StrategyDigital TransformationDigital MediaSocial MediaSocial Media MarketingSocial Media CommunicationsSocial Media Optimization (SMO)InstagramFacebookGoogle AnalyticsGoogle AdWordsGoogle GeminiAdobe Creative SuiteAdobe Acrobat

Leadership & design

LeadershipTeam ManagementPeople ManagementDecision MakingJewelry DesignPackaging Design