Expertise
Brand storytelling, content and e-commerce for jewelry and personal brand channels.
This capability area reflects work published on the live SENTUNAS portfolio. For roles, employers and dates, see the experience timeline. For project case notes, visit portfolio & publications.
Focus
My professional background combines international business operations, brand development, retail management, and digital commerce. I approach digital marketing from a commercial perspective, connecting brand identity, content strategy, customer experience and measurable operations.
Digital brand development & e-commerce marketing. Website management using T-Soft, catalog coordination, and brand communication for the SULIS GOLD jewelry brand.
US market development & digital sales coordination for a network serving American jewelry retail clients, with supply from Türkiye.
Brand positioning, product marketing and retail campaigns. Key achievement: developed the JOU brand, achieving 135 kg of gold jewelry sales in one year in the target market.
AI-assisted animation & digital content: character branding, animation production, creative storytelling and social media content strategy for international multi-platform entertainment. YouTube
